🇮🇹 Made in Italy

The Blonde That Feels Like You.

Color harmony, personalization, shine through every strand. The Italian Blonde Touch Method® achieves an exceptional blonde, faster and more precise, consistently replicable.

35+ Years of Expertise · U.S. Patent Pending · Born in Italy, Now in the USA

Discover the Video Course Buy Now · $997

Magic Touch® in action

No Striping

Uniform, seamless lightening with zero banding.

No Visible Regrowth Line

Soft, natural root. No harsh line between appointments.

Natural, Luminous Blonde,
Custom-Made

A blonde tailored to each client. Light that belongs to them.

Proven in Europe

Taught in Salons Across Europe.
Now in America.

The Italian Blonde Touch Method® grew up in our salon in Florence, then traveled: hands-on trainings across Italy and seven more European countries, with colorists who now use it every day. Now, for the first time, the method and the patent-pending tool are available in the United States.

Italy

Born at I Love Blonde® in Florence. Taught at Università del Biondo trainings in salons across the country.
Europe

Trainings and masterclasses in Greece, Switzerland, Germany, Croatia, Spain, France and Norway.
United States Now

The full course online, and the Magic Touch® kit shipped within 72 hours anywhere in the US.

Colorists receiving their Università del Biondo certificates

A colorist receiving her Università del Biondo certificate

Hands-on practice with Magic Touch® during a training

Three colorists at the end of their training at I Love Blonde®

Certificate handover at a salon training

Patent pending. Exclusive. Only here.

Magic Touch® is an original invention, U.S. patent pending (Application No. 64/098,184). Nobody else makes it, and it isn't sold in stores: the only way to get it is with the Italian Blonde Touch Method® course.

The Offer

Italian Blonde Touch Method® Video Course

Purchase the complete video course and receive the Magic Touch® tool as a complimentary gift. The patent-pending tool is expertly designed to support the techniques taught in the program. You will gain the method, the confidence, and the tools to start practicing from day one.

The Magic Touch® kit in its black presentation box, included free with the course — The Magic Touch® kit in its presentation box ($297 value), shipped within 72 hours anywhere in the US

$1,297 $997

+ the Magic Touch® kit included (valued at $297)

Buy Now

See everything else that's included →
Watch the course preview →

Secure checkout · Pay in installments with Shop Pay

The Method

Five Steps to the Perfect Blonde

The Italian Blonde Touch Method® breaks down the air-touch lightening process into five precise and replicable steps. Each one is guided by the Magic Touch® patent-pending tool.

Step 1: Magic Touch® positioned at hair root after section selection

Step 01

Precise Root Positioning

Step 2: wrist twist with Magic Touch® creating uniform hair sections

Step 02

One Twist, Perfect Sections

Step 3: selected sections placed on foil for lightening

Step 03

Foil Placement

Step 4: Magic Touch® integrated brush applying bleach uniformly

Step 04

Even Bleach Application

Step 5: foil sealed cleanly using Magic Touch® tail

Step 05

Sealed to Perfection

Result

Zero Stripes. Pure Light.

Discover the Full Method

Real Results

Before and After the Method

Real clients from our salon, photographed before and after the Italian Blonde Touch Method®.

Before: long dark brunette hair — Brunette to ash blonde

After: long ash blonde hair — Brunette to ash blonde

During: sections lifted with Magic Touch® and foiled — Bright, seamless blonde

After: long, bright blonde waves — Bright, seamless blonde

Before: brassy, uneven lengths — Brassy to soft honey

After: soft honey blonde waves — Brassy to soft honey

Before: warm golden blonde — Golden to cool platinum

After: cool platinum blonde, sleek and straight — Golden to cool platinum

Before: flat blonde with grown-out roots — Grown-out roots to luminous lob

After: luminous blonde lob, holding the Magic Touch® tool — Grown-out roots to luminous lob

Heritage

Decades of Salon Expertise.
One Revolutionary Tool.

35+

Years of Professional
Expertise

🇮🇹

Patent-Pending Tool
Made in Italy

I Love
Blonde®

Italy's First Salon
Specialized in Blonde

The Founder

"I never set out to invent a tool. I was always looking for a better way to create beauty."

Nicola Costantino, Founder · Magic Touch® & Italian Blonde Touch Method®

Nicola Costantino built I Love Blonde®, Italy's first ever salon dedicated entirely to blonde, over 35 years of obsessive refinement. Magic Touch® is the result of what that precision produced.

Meet the Founder

Launch Price

The Method.
The Tool. One Price.

Enroll in the Italian Blonde Touch Method® Course and receive the Magic Touch® tool as your welcome gift. Precision and speed, from your first appointment.

6 video lessons · 3 signature techniques · lifetime access · Magic Touch® kit included